ROLE OF INFORMATION ON A LABEL ON DECISION TO PURCHASE SKINCARE FOR MEN
Keywords:
For Men, Purchase Decision, Information On A Label, Skincare, MenAbstract
The information on a product label can influence consumer psychology, as the information on the label can help make it easier for consumers to make decisions without too much consideration. This study aims to analyze whether the information “For Men” on a skincare label influences men in purchasing the skincare. The data was collected using questionnaire to 67 skincare for men users residing in Semarang The data obtained was then analyzed using an analytical descriptive method. The results show that the "For Men" label has a significant influence on men to purchase skincare products for men as they thought that the skincare is formulated and addressed for men only. The information on benefits and product content were also considered in making the decision to purchase the skincare product deciding to purchase the skincare product. Therefore, producers can always highlight the information “For Men” on the skincare product label.
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References
Alfan, A. C. (2019). Karakteristik Dan Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Produk Melalui E-Commerce. BALANCE: Economic, Business, Management and Accounting Journal, 16(1). https://doi.org/10.30651/blc.v16i1.2452
Anugraheni, D. T., Agustini, M. Y. D. H., Athanasius, S. S., Retnawati, B. B., & Perwito, A. H. (2023). Aplikasi Hijau dalam Digital Marketing. Journal of Management and Business Review, 20(3), 281–298. https://doi.org/10.34149/jmbr.v20i3.594
Daruhadi, & Sopiati. (2024). Research data collection. International Journal of Social Service and Research, 04(7), 1–18. https://doi.org/10.1007/978-3-319-53444-2_6
Dwi Imani, R., Sucipto, H., Afridah, N., Syaifulloh, M., & Bambang Riono, S. (2023). Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan. ITAKARYA : Jurnal Pengabdian Mayarakat, 1(1), 43–55. https://e-journal.citakonsultindo.or.id/index.php/CITAKARYA/article/view/235
Hasanah, U., & Pambudi, B. S. (2023). Pengaruh Kemasan dan Label terhadap Keputusan Pembelian. Co-Value Jurnal Ekonomi Koperasi Dan Kewirausahaan, 14(6). https://journal.ikopin.ac.id/index.php/covalue/article/view/3903
Maimunah, S., Putri, Y. D., & Suriana. (2023). Pengaruh Labelisasi BPOM, Word of Mouth dan Faktor Psikologis Terhadap Keputusan Pembelian Kosmetik Produk Fair and Lovely. Jurnal Visioner & Strategis, 12(1), 49–56.
Alfan, A. C. (2019). Karakteristik Dan Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Produk Melalui E-Commerce. BALANCE: Economic, Business, Management and Accounting Journal, 16(1). https://doi.org/10.30651/blc.v16i1.2452
Anugraheni, D. T., Agustini, M. Y. D. H., Athanasius, S. S., Retnawati, B. B., & Perwito, A. H. (2023). Aplikasi Hijau dalam Digital Marketing. Journal of Management and Business Review, 20(3), 281–298. https://doi.org/10.34149/jmbr.v20i3.594
Daruhadi, & Sopiati. (2024). Research data collection. International Journal of Social Service and Research, 04(7), 1–18. https://doi.org/10.1007/978-3-319-53444-2_6
Dwi Imani, R., Sucipto, H., Afridah, N., Syaifulloh, M., & Bambang Riono, S. (2023). Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan. ITAKARYA : Jurnal Pengabdian Mayarakat, 1(1), 43–55. https://e-journal.citakonsultindo.or.id/index.php/CITAKARYA/article/view/235
Hasanah, U., & Pambudi, B. S. (2023). Pengaruh Kemasan dan Label terhadap Keputusan Pembelian. Co-Value Jurnal Ekonomi Koperasi Dan Kewirausahaan, 14(6). https://journal.ikopin.ac.id/index.php/covalue/article/view/3903
Maimunah, S., Putri, Y. D., & Suriana. (2023). Pengaruh Labelisasi BPOM, Word of Mouth dan Faktor Psikologis Terhadap Keputusan Pembelian Kosmetik Produk Fair and Lovely. Jurnal Visioner & Strategis, 12(1), 49–56.
Megananda, R. C. (2022). Sosialisasi perbaikan label kemasan pangan pada Home Industri di Kelurahan Wonotingal, Kota Semarang. Proceeding Biology Education Conference, 19(1), 155–162.
Rosyidah, Wirakesuma, & Rosanti. (2023). Gambaran sikap terhadap kesehatan dan label produk panganpada mahasiswa jenjang sarjana program studi gizi di Kepualauan Riau. 3(1), 91–96.
Walisyah. (2019). Audiens Dalam Periklanan : Sebagai Target Market. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Anugraheni, D. T., Agustini, M. Y. D. H., Athanasius, S. S., Retnawati, B. B., & Perwito, A. H. (2023). Aplikasi Hijau dalam Digital Marketing. Journal of Management and Business Review, 20(3), 281–298. https://doi.org/10.34149/jmbr.v20i3.594
Daruhadi, & Sopiati. (2024). Research data collection. International Journal of Social Service and Research, 04(7), 1–18. https://doi.org/10.1007/978-3-319-53444-2_6
Dwi Imani, R., Sucipto, H., Afridah, N., Syaifulloh, M., & Bambang Riono, S. (2023). Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan. ITAKARYA : Jurnal Pengabdian Mayarakat, 1(1), 43–55. https://e-journal.citakonsultindo.or.id/index.php/CITAKARYA/article/view/235
Hasanah, U., & Pambudi, B. S. (2023). Pengaruh Kemasan dan Label terhadap Keputusan Pembelian. Co-Value Jurnal Ekonomi Koperasi Dan Kewirausahaan, 14(6). https://journal.ikopin.ac.id/index.php/covalue/article/view/3903
Maimunah, S., Putri, Y. D., & Suriana. (2023). Pengaruh Labelisasi BPOM, Word of Mouth dan Faktor Psikologis Terhadap Keputusan Pembelian Kosmetik Produk Fair and Lovely. Jurnal Visioner & Strategis, 12(1), 49–56.
Alfan, A. C. (2019). Karakteristik Dan Psikologi Konsumen Terhadap Keputusan Pembelian Kembali Produk Melalui E-Commerce. BALANCE: Economic, Business, Management and Accounting Journal, 16(1). https://doi.org/10.30651/blc.v16i1.2452
Anugraheni, D. T., Agustini, M. Y. D. H., Athanasius, S. S., Retnawati, B. B., & Perwito, A. H. (2023). Aplikasi Hijau dalam Digital Marketing. Journal of Management and Business Review, 20(3), 281–298. https://doi.org/10.34149/jmbr.v20i3.594
Daruhadi, & Sopiati. (2024). Research data collection. International Journal of Social Service and Research, 04(7), 1–18. https://doi.org/10.1007/978-3-319-53444-2_6
Dwi Imani, R., Sucipto, H., Afridah, N., Syaifulloh, M., & Bambang Riono, S. (2023). Penyuluhan Pentingnya Label Pada Kemasan Produk Usaha Mikro Kecil Menengah (UMKM) Desa Randusanga Wetan. ITAKARYA : Jurnal Pengabdian Mayarakat, 1(1), 43–55. https://e-journal.citakonsultindo.or.id/index.php/CITAKARYA/article/view/235
Hasanah, U., & Pambudi, B. S. (2023). Pengaruh Kemasan dan Label terhadap Keputusan Pembelian. Co-Value Jurnal Ekonomi Koperasi Dan Kewirausahaan, 14(6). https://journal.ikopin.ac.id/index.php/covalue/article/view/3903
Maimunah, S., Putri, Y. D., & Suriana. (2023). Pengaruh Labelisasi BPOM, Word of Mouth dan Faktor Psikologis Terhadap Keputusan Pembelian Kosmetik Produk Fair and Lovely. Jurnal Visioner & Strategis, 12(1), 49–56.
Megananda, R. C. (2022). Sosialisasi perbaikan label kemasan pangan pada Home Industri di Kelurahan Wonotingal, Kota Semarang. Proceeding Biology Education Conference, 19(1), 155–162.
Rosyidah, Wirakesuma, & Rosanti. (2023). Gambaran sikap terhadap kesehatan dan label produk panganpada mahasiswa jenjang sarjana program studi gizi di Kepualauan Riau. 3(1), 91–96.
Walisyah. (2019). Audiens Dalam Periklanan : Sebagai Target Market. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
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Published
2024-12-25
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How to Cite
ROLE OF INFORMATION ON A LABEL ON DECISION TO PURCHASE SKINCARE FOR MEN. (2024). INTERNATIONAL SEMINAR, 6, 986-993. https://conference.unita.ac.id/index.php/conference/article/view/291
