EVENT MARKETING STRATEGIES FOR ENHANCING BRAND ENGAGEMENT: A CASE STUDY OF ALMAZ FRIED CHICKEN . INTERNATIONAL SEMINAR, [S. l.], v. 7, p. 83–92, 2025. DOI: 10.36563/rap40d78. Disponível em: https://conference.unita.ac.id/index.php/conference/article/view/495. Acesso em: 13 oct. 2026.