“BIBLIOMETRIC ANALYSIS: RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH, LIFESTYLE, DISCOUNTS, AND PRICE PERCEPTION TOWARDS IMPULSIVE BUYING BEHAVIOR IN ONLINE SHOPPING AMONG GENERATION Z”, unita, vol. 6, pp. 287–299, Dec. 2024, Accessed: Sep. 29, 2025. [Online]. Available: https://conference.unita.ac.id/index.php/conference/article/view/201