BIBLIOMETRIC ANALYSIS: RESEARCH TRENDS ON ELECTRONIC WORD OF MOUTH, LIFESTYLE, DISCOUNTS, AND PRICE PERCEPTION TOWARDS IMPULSIVE BUYING BEHAVIOR IN ONLINE SHOPPING AMONG GENERATION Z. unita [Internet]. 2024 Dec. 25 [cited 2025 Sep. 29];6:287-99. Available from: https://conference.unita.ac.id/index.php/conference/article/view/201