Transforming Passion into Profit: A Phenomenological Study of Creative Entrepreneurs in the Food and Beverage Industry in Bandung City

Abstract

This study aims to understand how passion can be transformed into profit by creative entrepreneurs in the food and beverage (F&B) industry in Bandung City. The approach used was qualitative with phenomenological methods, to explore the subjective experiences of entrepreneurs in building passion-based businesses. Data were collected through in-depth interviews with seven informants who are F&B entrepreneurs with non-business backgrounds and who started from a personal love of the culinary world. The results show that the transformation of passion into profit involves the stages of internalizing passion values, market validation, informal entrepreneurial learning, and adaptation to market dynamics. This study highlights the importance of synergy between intrinsic motivation and business strategy to create sustainable businesses. This research uses a qualitative approach with the method Interpretative Phenomenological Analysis (IPA) which focuses on an in-depth understanding of the subjective experiences of informants. Survey responses were analyzed using descriptive statistics, The analysis techniques that will be used include verbatim transcription of interview results, open and thematic coding with the help of NVivo and theme extraction through the IPA method: thorough reading, identification of meaning, interpretation of context. To determine the validity of the data, the researcher will use source triangulation and peer debriefing techniques. Based on the research that has been conducted, the process of transformation or change from passion to profit includes: internalizing passion as initial capital, market validation, business learning and strategic adaptation, and professionalization and scale up.