ADAPTATION STRATEGIES OF SMEs IN IMPROVINGCOMPETITIVENESS IN THE DIGITAL ECONOMY ERA INDENPASAR CITY. (2026). Proceeding of International Conference on Economics, Technology, Management, Accounting, Education, and Social Science (ICETEA), 2, 1115-1134. https://conference.unita.ac.id/index.php/icetea/article/view/855 (Original work published 2026)