THE INFLUENCE BRAND EQUITY AND FOMO ON SOCIAL MEDIA MARKETING FOR MIXUE ICE CREAM & TEA. Proceeding of International Conference on Economics, Technology, Management, Accounting, Education, and Social Science (ICETEA), [S. l.], v. 2, p. 471–479, 2026. Disponível em: https://conference.unita.ac.id/index.php/icetea/article/view/808. Acesso em: 11 oct. 2026.