THE EFFECT OF BRAND EQUITY AND EXPERIENTAL MARKETING ON CUSTOMER LOYALTY OF BATIK GRIYA DISABLED PRODUCTS IN BANDUNG CITY ON SHOPEE PLATFORM E-COMMERCE. Proceeding of International Conference on Economics, Technology, Management, Accounting, Education, and Social Science (ICETEA), [S. l.], v. 2, p. 591–601, 2026. Disponível em: https://conference.unita.ac.id/index.php/icetea/article/view/819. Acesso em: 11 oct. 2026.