CO-CREATION AS A RESEARCH METHODOLOGY: LESSONS FROM A FOCUS GROUP DISCUSSION FOR VALIDATING STRATEGIC FRAMEWORKS IN STARTUP STUDIES . Proceeding of International Conference on Economics, Technology, Management, Accounting, Education, and Social Science (ICETEA), [S. l.], v. 2, p. 819–844, 2026. Disponível em: https://conference.unita.ac.id/index.php/icetea/article/view/835. Acesso em: 11 oct. 2026.