TECHNOLOGY-DRIVEN DIGITAL TRANSFORMATION IN B2B SALES: A CASE STUDY OF PT. RIYADI EMART INDONESIA IN INDONESIA’S MANUFACTURING SECTOR. Proceeding of SINERGY, [S. l.], v. 1, n. 1, p. 329–340, 2026. Disponível em: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/659. Acesso em: 2 mar. 2026.