ECONOMIC MANAGERIAL ANALYSIS AND SWOT–TOWS-BASED BUSINESS STRATEGY FORMULATION IN THE INDONESIAN FAST-MOVING CONSUMER GOOD INDUSTRY: A CASE STUDY OF PT UNILEVER INDONESIA Tbk. Proceeding of SINERGY, [S. l.], v. 1, n. 1, p. 652–655, 2026. Disponível em: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/691. Acesso em: 2 mar. 2026.