THE ROLE OF BRAND IMAGE IN MEDIATING THE EFFECT OF PHYSICAL EVIDENCE AND PROMOTION ON PURCHASE DECISIONS (A STUDY OF COFFEE SHOPS IN KINTAMANI) . Proceeding of SINERGY, [S. l.], v. 1, n. 1, p. 683–687, 2026. Disponível em: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/695. Acesso em: 2 mar. 2026.