THE INFLUENCE OF DIGITAL MARKETING AND PRICE ON CONSUMER PURCHASE DECISIONS IN THE E COMMERCE ERA: A CASE STUDY ON SHOPEE. Proceeding of SINERGY, [S. l.], v. 1, n. 1, p. 862–867, 2026. Disponível em: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/720. Acesso em: 2 mar. 2026.