THE IMPACT OF BRAND REPUTATION AND NEGATIVE EWOM ON CONSUMER PURCHASE DECISIONS TOWARD BOYCOTTED PRODUCTS . Proceeding of SINERGY, [S. l.], v. 1, n. 1, p. 1376–1383, 2026. Disponível em: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/770. Acesso em: 2 mar. 2026.