“ECONOMIC MANAGERIAL ANALYSIS AND SWOT–TOWS-BASED BUSINESS STRATEGY FORMULATION IN THE INDONESIAN FAST-MOVING CONSUMER GOOD INDUSTRY: A CASE STUDY OF PT UNILEVER INDONESIA Tbk” (2026) Proceeding of SINERGY, 1(1), pp. 652–655. Available at: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/691 (Accessed: 2 March 2026).