“THE INFLUENCE OF DIGITAL MARKETING AND PRICE ON CONSUMER PURCHASE DECISIONS IN THE E COMMERCE ERA: A CASE STUDY ON SHOPEE” (2026) Proceeding of SINERGY, 1(1), pp. 862–867. Available at: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/720 (Accessed: 2 March 2026).