“ECONOMIC MANAGERIAL ANALYSIS AND SWOT–TOWS-BASED BUSINESS STRATEGY FORMULATION IN THE INDONESIAN FAST-MOVING CONSUMER GOOD INDUSTRY: A CASE STUDY OF PT UNILEVER INDONESIA Tbk”, SINERGY, vol. 1, no. 1, pp. 652–655, Feb. 2026, Accessed: Mar. 02, 2026. [Online]. Available: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/691