ECONOMIC MANAGERIAL ANALYSIS AND SWOT–TOWS-BASED BUSINESS STRATEGY FORMULATION IN THE INDONESIAN FAST-MOVING CONSUMER GOOD INDUSTRY: A CASE STUDY OF PT UNILEVER INDONESIA Tbk. SINERGY [Internet]. 2026 Feb. 15 [cited 2026 Mar. 2];1(1):652-5. Available from: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/691