THE INFLUENCE OF DIGITAL MARKETING AND PRICE ON CONSUMER PURCHASE DECISIONS IN THE E COMMERCE ERA: A CASE STUDY ON SHOPEE. SINERGY [Internet]. 2026 Feb. 17 [cited 2026 Mar. 2];1(1):862-7. Available from: https://conference.unita.ac.id/index.php/proceeding-of-sinergy/article/view/720