STRATEGY MANAGEMENT IN ENTREPRENEURSHIP THROUGH BUSINESS PLAN CANVAS MODEL ON KIRAN GALERY

Abstract

With strategic management implemented
through the Business Plan Model Canvas (BMC), it is
hoped that sales can be increased. Apart from that, market
research can also be carried out to evaluate the products
offered by consumers with various types of desired needs.
The method used, namely marketing carried out in various
application media, both online and offline, can help sales
remotely, and the products can be better known. They can
increase sales income and facilitate online and offline
sales.
The results of increasing sales prove that the marketing
strategy implemented can be developed and maintained
both online through various applications and offline
through door-to-door and outlet sales.