DEVELOPMENT AND DIVERSIFICATION OF BANANA-BASED PROCESSED PRODUCTS IN HAYA-HAYA VILLAGE, WEST LIMBOTO DISTRICT, GORONTALO REGENCY
DOI:
https://doi.org/10.36563/zskge804Keywords:
Banana-based Products, Banana Processing, Development, Diversification, Micro-EnterpriseAbstract
Bananas represent one of Indonesia’s most widely cultivated commodities, yet their economic potential remains underutilized due to limited product diversification, inadequate processing technology, and weak financial management among rural enterprises. This study aimed to enhance the performance and sustainability of banana-based microenterprises in Haya-Haya Village, Gorontalo Regency, through participatory interventions focused on production innovation and managerial strengthening. Using a qualitative participatory approach, the program involved field evaluations, focus group discussions, technical workshops, and financial mentoring with two women led community groups. Results demonstrated a 90% increase in production capacity (from 50 kg to 95 kg per week), a 50% reduction in processing time, and a decline in product failure rates from 15% to 2%. Diversification into five new product variants increased raw material utilization from 65% to over 90%. On the managerial side, turnover and net profit grew by 30%, supported by improved financial literacy, credit access, and healthier financial ratios. These findings suggest that integrated technical and managerial interventions can strengthen competitiveness, sustainability, and socio-economic impact of local agro based enterprises.
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