DIGITALIZATION AND MARKETING STRATEGIES ONLINE BASED ON BAGIO GROCERY STORE MSMEs

  • Mohammad Irvan Prima Laksono Universitas Muhammadiyah Surakarta
  • Sri Padmantyo Universitas Muhammadiyah Surakarta
Keywords: MSMEs, Digital Marketing Strategy, Social Media, Marketplace

Abstract

In this era of globalization, technological developments significantly impact the world of marketing. This has resulted in a shift from a conventional (offline) approach to a digital (online) approach in marketing strategy. Digital marketing promises more opportunities because it allows potential customers to obtain product information and transact online. Price transparency and discounts provided by marketplace platforms make online shopping more popular with consumers. It cannot be denied that consumers today are familiar with making transactions online. This community service activity aims to provide insight and training to the MSMEs of Bagio Grocery Stores about digital marketing strategies, which help expand product marketing and simplify the transaction process. The research methods used involved online surveys, interviews with shop owners, and analysis of transaction data. The implementation flow of this program consists of several activities, namely: (1) Problem Observation, (2) Program Planning, (3) Program Socialization, and (4) Monitoring. The results of this activity will likely make the MSMEs of Bagio Grocery Stores more efficient in marketing their products and making it easier for consumers to shop and make transactions.

References

Amri, A. (2020). Dampak covid-19 terhadap UMKM di Indonesia. BRAND Jurnal Ilmiah Manajemen Pemasaran, 2(1), 123-131.
Apriadi, D., & Saputra, A. Y. (2017). E-Commerce berbasis marketplace dalam upaya mempersingkat distribusi penjualan hasil pertanian. Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 1(2), 131-136.
Delloitte Access Economics. (2015). UKM Pemicu Kemajuan Indonesia Instrumen Pertumbuhan Nusantara.
Hardilawati, W. (2020). Strategi bertahan UMKM di tengah pandemi Covid-19. jurnal akuntansi dan ekonomika, 10(1), 89-98.
Hendriadi, A. A., Sari, B. N., & Padilah, T. N. (2019). Pelatihan Digital Marketing Usaha Mikro, Kecil dan Menengah (UMKM) di Kabupaten Karawang. Jurnal Pengabdian Masyarakat J-DINAMIKA, 4(2), 120-125.
Muljanto, M. A. (2020). Pencatatan dan pembukuan via aplikasi akuntansi UMKM di Sidoarjo. Jurnal Ilmiah Pangabdhi, 6(1), 40-43.
Purba, M. A. (2019). Analisis penerapan SAK EMKM pada penyusunan laporan keuangan umkm di KOTA BATAM. Jurnal Akuntansi Barelang, 3(2), 55-63.
Sajid, S. I. (2016). Social media and its role in marketing.
Sasongko, D., Putri, I. R., Alfiani, V. N., Qiranti, S. D., Sari, R. S., & Allafa, P. E. (2020). Digital Marketing Sebagai Strategi Pemasaran UMKM Makaroni Bajak Laut Kabupaten Temanggung. Jurnal Ilmiah Pangabdhi, 6(2), 92-96.
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2021). Penggunaan digital marketing untuk memperluas pasar dan meningkatkan daya saing UMKM. Community Empowerment, 6(1), 42-47.
Published
2023-12-30
How to Cite
Mohammad Irvan Prima Laksono, & Sri Padmantyo. (2023). DIGITALIZATION AND MARKETING STRATEGIES ONLINE BASED ON BAGIO GROCERY STORE MSMEs. INTERNATIONAL SEMINAR, 5, 12-22. https://doi.org/10.36563/proceeding.v5i0.90