LEVERAGING SOCIAL MEDIA AS A DIGITAL MARKETING TOOL FOR AGRICULTURAL BUSINESS IN MOJOLABAN DISTRICT

  • Aristyani Safitri Universitas Muhammadiyah Surakarta
  • Sri Padmantyo Universitas Muhammadiyah Surakarta
Keywords: Digital Marketing, Social Media, Agriculture

Abstract

In the epoch of globalization, where technological strides redefine industries, marketing has transformed, notably through the advent of cutting-edge digital methods. This community service initiative aims to gauge the pivotal role digital marketing plays in revolutionizing the agricultural sector. Through direct outreach and counseling, we engage with a group of farmers, probing into their existing crop-selling practices. Our mission is to unveil innovative solutions harnessing digital marketing techniques, empowering farmers with efficient tools to connect their produce with consumers, and fostering a new era of agricultural commerce.

 

 

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Published
2023-12-30
How to Cite
Aristyani Safitri, & Sri Padmantyo. (2023). LEVERAGING SOCIAL MEDIA AS A DIGITAL MARKETING TOOL FOR AGRICULTURAL BUSINESS IN MOJOLABAN DISTRICT. INTERNATIONAL SEMINAR, 5, 1-11. https://doi.org/10.36563/proceeding.v5i0.89