DIGITAL MARKETING STRATEGY USING ONLINE SHOP, MARKETPLACE AND SOCIAL MEDIA FOR MSMEs IN TULUNGAGUNG DISTRICT

  • Mokhamad Eldon Universitas Tulungagung
Keywords: MSMEs, Digital Marketing, Online Shop, Marketplace, Social Media

Abstract

Abstract:   MSMEs are the most significant economic actors in a country's economy; MSMEs have a massive role in the economy. One of the strategies that can be carried out by MSME players so that they can advance, develop, and increase their sales is through a marketing strategy that uses digital marketing methods. In today's technological era, new business models are emerging. The emergence of digital marketing media such as online stores, marketplaces, and stores on social media proves that people today want easy access to what they want. From digital marketing media and tools, some media are most utilized by MSME players, namely Online Shop Websites, Marketplaces, and Social Media. This research aims to discover how MSMEs use digital marketing strategies to maintain and increase business profits. This research is a type of descriptive qualitative research. Using observation and interview techniques, including ten samples from several types of MSMEs interviewed. The results of this study indicate that the digital marketing strategy carried out by MSMEs is marketing through social media and marketplace facilities such as grab food, superfood, and go food. Some of these media have proven that they can increase the profits earned by MSMEs, make it easier for consumers to get MSME products, and provide comfort and convenience, so they have a good influence on MSME owners.

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Published
2023-12-30
How to Cite
Mokhamad Eldon. (2023). DIGITAL MARKETING STRATEGY USING ONLINE SHOP, MARKETPLACE AND SOCIAL MEDIA FOR MSMEs IN TULUNGAGUNG DISTRICT . INTERNATIONAL SEMINAR, 5, 356-366. https://doi.org/10.36563/proceeding.v5i0.140