HOW DOES ADAPTIVE SOCIO-CULTURAL DIGITAL INNOVATION MODEL INFLUENCE CULTURAL SUSTAINABILITY OF TRADITIONAL CRAFT SMES IN MAKASSAR?
DOI:
https://doi.org/10.36563/gqhspx75Keywords:
Adaptive Digital Literacy, Collaborative Governance, Craftpreneurship, Cultural Sustainability, Socio-Cultural PreservationAbstract
This study aims to analyze the influence of the Adaptive Socio-Cultural Digital Innovation Model on Cultural Sustainability in traditional craft SMEs in Makassar. It specifically examines the impact of Adaptive Digital Literacy, Socio-Cultural Preservation, and Collaborative Governance on Cultural Sustainability. The research employs an explanatory quantitative approach, collecting data via questionnaires from 350 traditional craft SME actors selected through stratified random sampling. Data were analyzed using Structural Equation Modeling (SEM). The results indicate Adaptive Digital Literacy, Socio-Cultural Preservation, and Collaborative Governance has a significant positive influence on Cultural Sustainability, with Socio-Cultural Preservation being the dominant factor. The proposed model also indicates strong predictive power (R² = 0.68). The research value lies in developing an integrated theoretical model bridges the gap between digital transformation and the preservation of local cultural values. These findings provide a strategic framework for stakeholders, including SME practitioners, policymakers, and training institutions, to support cultural sustainability through adaptive and collaborative digital approaches, thereby ensuring global competitiveness without sacrificing local wisdom.
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