LEGAL PROTECTION FOR CONSUMERS OF NON-STANDART PRODUCTS IN INDONESIA
DOI:
https://doi.org/10.36563/dms5pq18Keywords:
Consumer Protection, Ilegal Cosmetics, BPOM, Digital Commerce, Safety StandardsAbstract
This study aims to analyze legal protection for consumers against the distribution of cosmetic products that do not meet safety and quality standards in Indonesia using a normative legal research method based on literature studies. Through a review of various journals, BPOM reports, and related regulations, this study found that the development of digital commerce has accelerated the spread of illegal cosmetics, including products that do not have BPOM distribution permits, contain hazardous ingredients, and make exaggerated claims without scientific basis. The literature shows that weak pre- and post-product supervision in the digital space, regulatory loopholes related to marketplace responsibility, and low consumer literacy are the main factors contributing to the increased circulation of substandard products. Although legal frameworks such as the Consumer Protection Law and BPOM regulations have regulated product safety aspects, their implementation is still ineffective in dealing with the dynamics of digital commerce. This study emphasizes the importance of more adaptive regulatory reform through strengthening digital product verification, increasing marketplace obligations, and developing an integrated monitoring system to prevent the circulation of dangerous cosmetics. In addition, improving consumer education is an important element in strengthening comprehensive legal protection.
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