THE URGENCY OF STRENGTHENING CONSUMER PROTECTION IN THE FACE OF TECHNOLOGICAL DEVELOPMENTS
DOI:
https://doi.org/10.36563/6xg18r56Keywords:
Consumer Protection, Digital Technology, Digital Literacy, Electronic Transactions, ODRAbstract
The development of digital technology has brought about significant changes in transaction patterns and relationships between consumers and businesses.
This progress has facilitated access to information and encouraged economic growth, but at the same time it has increased the risk of digital fraud, compromised personal data protection, reduced business transparency, and weakened legal protection for consumers. Law No. 8 of 1999 on Consumer Protection is considered unable to respond to the challenges of the digital era, mainly due to ineffective supervision, sanctions against business actors, and low public awareness of consumer rights. This study uses a literature review method using relevant national and international journals to identify challenges in digital consumer protection and strategies to strengthen it. The results of the study show that strengthening digital consumer protection needs to be done through regulation, alignment with electronic transactions, implementation of an Online Dispute Resolution (ODR) system, improvement of digital literacy among the public, and optimization of supervisory agencies. With these steps, the consumer protection ecosystem in Indonesia is expected to be able to adapt to technological developments and minimize the risks experienced by the public.
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