URBAN FARMING: HARVESTING THE FUTURE AS CAPITAL FOR FINDING A PARTNER

Ilham Komarudin; Aris Prio Agus Santoso; Nabila Fikriynadhifah; Qorri Petrianti

Ilham Komarudin Universitas Duta Bangsa Surakarta
Aris Prio Agus Santoso Universitas Duta Bangsa Surakarta
Nabila Fikriynadhifah Universitas Duta Bangsa Surakarta
Qorri Petrianti Universitas Duta Bangsa Surakarta

Keywords: Urban Farming, Young Generation, Future

Abstract

The influence of digital technology has made many young people less motivated to work. However, the role of the younger generation, particularly Generation Z, in adopting technology in the concept of urban farming could provide an innovative solution to food security in Indonesia, despite concerns about the negative impact of digitalization on their work ethic. This study aims to examine the efforts of the younger generation in utilizing digital technology to develop urban farming as an innovative solution to the challenges of urbanization, limited agricultural land, and the growing need for future food security. The research uses a literature-based approach with qualitative analysis to explore the potential and role of the younger generation in advancing urban farming as a solution for food security in Indonesia, based on relevant secondary data sources related to urban farming, agricultural digitalization, and the role of the younger generation. The findings of the study indicate that urban farming, which utilizes limited urban land supported by technology, not only addresses food security challenges but also creates sustainable new business opportunities. This positions the younger generation as a driving force for change, capable of harvesting the future by creating environmentally friendly agricultural solutions and boosting the local economy.

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