FROM JUNK FOOD TO HEALTHY FOOD, CONSUMER PERCEPTION ANALYSIS OF MCDONALD'S PRODUCTS
Keywords:
Junk food, Healthy food, Fast food industry, Consumer perception
Abstract
This study aims to analyze changes in public perception of McDonald's products, whether McD's efforts to provide healthier food have been perceived as such by consumers, more specifically, this study looks at whether there is a change in perception of McDonald's products from junk food to healthy food. This study is a quantitative study with a sample of 70 respondents, namely Indonesian consumers who have consumed McDonald's products at least once in the last 6 months. Data collection using an online questionnaire via the Google Form platform. The data analysis technique used is quantitative descriptive analysis using SPSS version 26. The results of this study indicate that McDonald's efforts to change its image from a junk food provider to a healthier fast food provider have been very well received by consumers. This change in perception not only increases consumer confidence in McDonald's as a provider of quality and healthy food, but also influences consumer decisions in choosing a fast food menu. These findings provide important insights for the fast food industry in developing better marketing strategies, while maintaining the practicality and taste that are the main attractions of fast food.
References
Amalia, N. R., & Syaipudin, L. (2023). Integrated Marketing in Subway Fast Food Restaurant Franchises. Journal of Nusantara Economy, 2(2), 45–55. https://juna.nusantarajournal.com/index.php/numy/article/view/86
Boardmix. (2024). Sizzling Success: SWOT Analysis of McDonald’s Burger Empire. https://boardmix.com/analysis/swot-analysis-of-mcdonalds/
Cahya. (2018). McDonald’s Bakal Ubah Citranya Jadi Healthy Junk Food. https://www.idntimes.com/food/dining-guide/putriana-cahya/mcdonalds-bakal-ubah-citra-jadi-healthy-junk-food-1
Callia. (2023). Analisis Eksternal dan Internal Perusahaan McDonald dengan Matriks SWOT: Mengungkap Rahasia Kesuksesan Di Balik Daging Panggang dan French Fries. . https://perpusteknik.com/analisis-eksternal-dan-internal-perusahaan-mcdonald-dengan-matriks-swot/
Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. Journal of Consumer Research, 34(3), 301–314. https://doi.org/10.1086/519499
Cheon, B. K., Sim, A. Y., Lee, L., & Forde, C. G. (2019). Avoiding hunger or attaining fullness? Implicit goals of satiety guide portion selection and food intake patterns. Appetite, 138, 10–16. https://doi.org/10.1016/j.appet.2019.03.003
Choi, H., & Reid, L. N. (2018). Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication, 23(4), 387–398. https://doi.org/10.1080/10810730.2018.1455769
CNN Indonesia. (2021). Beda Junk Food dan Fast Food Menurut Ahli Gizi. . https://www.cnnindonesia.com/gaya-hidup/20210611203053-262-653371/beda-junk-food-dan-fast-food-menurut-ahli-gizi
Cozer, C., & Wikner, S. (2018). Consumer’s Perception And Purchase Intentions A Qualitative Study on Second-Hand Clothing Stores. https://hj.diva-portal.org/smash/get/diva2:1212005/FULLTEXT01.pdf
Economy. (2014, August 18). How McDonald’s aims to tackle its image. https://www.pbs.org/newshour/economy/mcdonalds-image-problem#:~:text=The%20fast%20food%20giant%2C%20the%20Associated%20Press%20writes%2C,option%20to%20substitute%20healthier%20alternatives%20into%20current%20offerings.
Eisyami, S., Nadiah, S., Zahrah, S., Kee, S. C., & Singhal, I. (2022). A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s. International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP), 5(2), 75–86. https://doi.org/10.32535/ijthap.v5i2.1584
Friday, N., & Leah, N. (2024). Types of Purposive Sampling Techniques with Their Examples and Application in Qualitative Research Studies. British Journal of Multidisciplinary and Advanced Studies, 5(1), 90–99. https://doi.org/10.37745/bjmas.2022.0419
Galvano, F. (2021). Integrating Consumer Behavior Insights into Effective Marketing Strategies. https://www.researchgate.net/publication/380075292
Hanna, N., Richard, W., & Margaret, H. (2017). Consumer Perception. In Consumer Behavior: An Applied Approach (5th Edition, pp. 79–123). Kendall Hunt Publishing. https://he.kendallhunt.com/sites/default/files/heupload/pdfs/Hanna_5e_Ch3.pdf
Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45(1), 27–41. https://doi.org/10.1016/j.intmar.2018.07.003
Jian, O. Z., Utama, A. A. G. S., Binti Wan Musa, W. N. A., Bin Hasly, W., Binti Al-Rifae, R. F., Binti Mohamad Hussa, N. S. A., & Andriawan, N. (2021). Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia. International Journal of Applied Business and International Management, 6(2), 33–46. https://ejournal.aibpmjournals.com/index.php/IJABIM/article/view/1167
Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7(4), 396–403. https://doi.org/10.9734/bjast/2015/14975
Kaur, P., Stoltzfus, J., & Yellapu, V. (2018). Descriptive statistics. International Journal of Academic Medicine, 4(1), 60–63. https://doi.org/10.4103/IJAM.IJAM_7_18
Kotler, Philip., & Keller, K. Lane. (2016). Marketing management. Pearson Education Limited.
Limantara, Y. D. P. (2017). Pengaruh Customer Perception Terhadap Minat Beli Konsumen Melaluhi Multiatribute Attitude Model Pada Produk Makanan Organik. Jurnal Manajemen Pemasaran, 11(2), 69–78. https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20434
Mehmedovic, M. H., Cicic, M., & kukic, S. (2012). Consumer Behavior. School of Economics and Business in Sarajevo.
Nair, Dr. V., & Das, Dr. S. P. (2020). A STUDY ON THE PERCEPTION OF YOUTH TOWARDS FAST FOOD. International Journal of Engineering Technologies and Management Research, 7(3), 12–20. https://doi.org/10.29121/ijetmr.v7.i3.2020.537
Rajveer, B., & Monika, O. (2012). JUNK FOOD: IMPACT ON HEALTH. Journal of Drug Delivery and Therapeutics, 2(3), 67–73. https://doi.org/10.22270/jddt.v2i3.132
Rehiara, Y. R. (2013). Analyzing The Consumer Perception Of Fast - Food In Manado. Jurnal EMBA, 1(4), 2224–2232. https://ejournal.unsrat.ac.id/index.php/emba/article/view/3442
Samsudin, A., Jusoff, K., Madina, Z. Z. M., Musa, M., Khalid, K., Ngali, N., Rahmat, N., Ramli, N., Ghani, F. A., & Hamid, M. (2011). Customer’s Perception Towards Mcdonald’s Icon-Based Nutritional Labels. World Applied Sciences Journal, 12, 1–7. http://www.idosi.org/wasj/wasj12(SSTE)/1.pdf
Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior. Pearson Education. (Twelfth Edition).
Setiadi, M. T. (2024). The Impact of Technological Innovation on Sustainability and Competitiveness in the Food and Beverage Industry Sector. International Journal of Management Science and Information Technology, 4(2), 438–449. https://doi.org/10.35870/ijmsit.v4i2.3208
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif Dan R&D. ALFABETA,CV.
Troy, D. J., & Kerry, J. P. (2010). Consumer perception and the role of science in the meat industry. Meat Science, 86(1), 214–226. https://doi.org/10.1016/j.meatsci.2010.05.009
Xue, J., Zhang, W., Rasool, Z., Khan, M. A., Khan, A. I., Khan, A. A., & Abbas, S. A. (2021). Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food. Journal of Food Quality, 2021, 1–17. https://doi.org/10.1155/2021/9931083
Amalia, N. R., & Syaipudin, L. (2023). Integrated Marketing in Subway Fast Food Restaurant Franchises. Journal of Nusantara Economy, 2(2), 45–55. https://juna.nusantarajournal.com/index.php/numy/article/view/86
Boardmix. (2024). Sizzling Success: SWOT Analysis of McDonald’s Burger Empire. https://boardmix.com/analysis/swot-analysis-of-mcdonalds/
Cahya. (2018). McDonald’s Bakal Ubah Citranya Jadi Healthy Junk Food. https://www.idntimes.com/food/dining-guide/putriana-cahya/mcdonalds-bakal-ubah-citra-jadi-healthy-junk-food-1
Callia. (2023). Analisis Eksternal dan Internal Perusahaan McDonald dengan Matriks SWOT: Mengungkap Rahasia Kesuksesan Di Balik Daging Panggang dan French Fries. . https://perpusteknik.com/analisis-eksternal-dan-internal-perusahaan-mcdonald-dengan-matriks-swot/
Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. Journal of Consumer Research, 34(3), 301–314. https://doi.org/10.1086/519499
Cheon, B. K., Sim, A. Y., Lee, L., & Forde, C. G. (2019). Avoiding hunger or attaining fullness? Implicit goals of satiety guide portion selection and food intake patterns. Appetite, 138, 10–16. https://doi.org/10.1016/j.appet.2019.03.003
Choi, H., & Reid, L. N. (2018). Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication, 23(4), 387–398. https://doi.org/10.1080/10810730.2018.1455769
CNN Indonesia. (2021). Beda Junk Food dan Fast Food Menurut Ahli Gizi. . https://www.cnnindonesia.com/gaya-hidup/20210611203053-262-653371/beda-junk-food-dan-fast-food-menurut-ahli-gizi
Cozer, C., & Wikner, S. (2018). Consumer’s Perception And Purchase Intentions A Qualitative Study on Second-Hand Clothing Stores. https://hj.diva-portal.org/smash/get/diva2:1212005/FULLTEXT01.pdf
Economy. (2014, August 18). How McDonald’s aims to tackle its image. https://www.pbs.org/newshour/economy/mcdonalds-image-problem#:~:text=The%20fast%20food%20giant%2C%20the%20Associated%20Press%20writes%2C,option%20to%20substitute%20healthier%20alternatives%20into%20current%20offerings.
Eisyami, S., Nadiah, S., Zahrah, S., Kee, S. C., & Singhal, I. (2022). A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s. International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP), 5(2), 75–86. https://doi.org/10.32535/ijthap.v5i2.1584
Friday, N., & Leah, N. (2024). Types of Purposive Sampling Techniques with Their Examples and Application in Qualitative Research Studies. British Journal of Multidisciplinary and Advanced Studies, 5(1), 90–99. https://doi.org/10.37745/bjmas.2022.0419
Galvano, F. (2021). Integrating Consumer Behavior Insights into Effective Marketing Strategies. https://www.researchgate.net/publication/380075292
Hanna, N., Richard, W., & Margaret, H. (2017). Consumer Perception. In Consumer Behavior: An Applied Approach (5th Edition, pp. 79–123). Kendall Hunt Publishing. https://he.kendallhunt.com/sites/default/files/heupload/pdfs/Hanna_5e_Ch3.pdf
Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45(1), 27–41. https://doi.org/10.1016/j.intmar.2018.07.003
Jian, O. Z., Utama, A. A. G. S., Binti Wan Musa, W. N. A., Bin Hasly, W., Binti Al-Rifae, R. F., Binti Mohamad Hussa, N. S. A., & Andriawan, N. (2021). Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia. International Journal of Applied Business and International Management, 6(2), 33–46. https://ejournal.aibpmjournals.com/index.php/IJABIM/article/view/1167
Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7(4), 396–403. https://doi.org/10.9734/bjast/2015/14975
Kaur, P., Stoltzfus, J., & Yellapu, V. (2018). Descriptive statistics. International Journal of Academic Medicine, 4(1), 60–63. https://doi.org/10.4103/IJAM.IJAM_7_18
Kotler, Philip., & Keller, K. Lane. (2016). Marketing management. Pearson Education Limited.
Limantara, Y. D. P. (2017). Pengaruh Customer Perception Terhadap Minat Beli Konsumen Melaluhi Multiatribute Attitude Model Pada Produk Makanan Organik. Jurnal Manajemen Pemasaran, 11(2), 69–78. https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20434
Mehmedovic, M. H., Cicic, M., & kukic, S. (2012). Consumer Behavior. School of Economics and Business in Sarajevo.
Nair, Dr. V., & Das, Dr. S. P. (2020). A STUDY ON THE PERCEPTION OF YOUTH TOWARDS FAST FOOD. International Journal of Engineering Technologies and Management Research, 7(3), 12–20. https://doi.org/10.29121/ijetmr.v7.i3.2020.537
Rajveer, B., & Monika, O. (2012). JUNK FOOD: IMPACT ON HEALTH. Journal of Drug Delivery and Therapeutics, 2(3), 67–73. https://doi.org/10.22270/jddt.v2i3.132
Rehiara, Y. R. (2013). Analyzing The Consumer Perception Of Fast - Food In Manado. Jurnal EMBA, 1(4), 2224–2232. https://ejournal.unsrat.ac.id/index.php/emba/article/view/3442
Samsudin, A., Jusoff, K., Madina, Z. Z. M., Musa, M., Khalid, K., Ngali, N., Rahmat, N., Ramli, N., Ghani, F. A., & Hamid, M. (2011). Customer’s Perception Towards Mcdonald’s Icon-Based Nutritional Labels. World Applied Sciences Journal, 12, 1–7. http://www.idosi.org/wasj/wasj12(SSTE)/1.pdf
Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior. Pearson Education. (Twelfth Edition).
Setiadi, M. T. (2024). The Impact of Technological Innovation on Sustainability and Competitiveness in the Food and Beverage Industry Sector. International Journal of Management Science and Information Technology, 4(2), 438–449. https://doi.org/10.35870/ijmsit.v4i2.3208
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif Dan R&D. ALFABETA,CV.
Troy, D. J., & Kerry, J. P. (2010). Consumer perception and the role of science in the meat industry. Meat Science, 86(1), 214–226. https://doi.org/10.1016/j.meatsci.2010.05.009
Xue, J., Zhang, W., Rasool, Z., Khan, M. A., Khan, A. I., Khan, A. A., & Abbas, S. A. (2021). Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food. Journal of Food Quality, 2021, 1–17. https://doi.org/10.1155/2021/9931083
Yazdanpanah, J. (2021). Strategic Communication & Branding in McDonald’s. 1–9. https://www.researchgate.net/publication/348937420
Boardmix. (2024). Sizzling Success: SWOT Analysis of McDonald’s Burger Empire. https://boardmix.com/analysis/swot-analysis-of-mcdonalds/
Cahya. (2018). McDonald’s Bakal Ubah Citranya Jadi Healthy Junk Food. https://www.idntimes.com/food/dining-guide/putriana-cahya/mcdonalds-bakal-ubah-citra-jadi-healthy-junk-food-1
Callia. (2023). Analisis Eksternal dan Internal Perusahaan McDonald dengan Matriks SWOT: Mengungkap Rahasia Kesuksesan Di Balik Daging Panggang dan French Fries. . https://perpusteknik.com/analisis-eksternal-dan-internal-perusahaan-mcdonald-dengan-matriks-swot/
Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. Journal of Consumer Research, 34(3), 301–314. https://doi.org/10.1086/519499
Cheon, B. K., Sim, A. Y., Lee, L., & Forde, C. G. (2019). Avoiding hunger or attaining fullness? Implicit goals of satiety guide portion selection and food intake patterns. Appetite, 138, 10–16. https://doi.org/10.1016/j.appet.2019.03.003
Choi, H., & Reid, L. N. (2018). Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication, 23(4), 387–398. https://doi.org/10.1080/10810730.2018.1455769
CNN Indonesia. (2021). Beda Junk Food dan Fast Food Menurut Ahli Gizi. . https://www.cnnindonesia.com/gaya-hidup/20210611203053-262-653371/beda-junk-food-dan-fast-food-menurut-ahli-gizi
Cozer, C., & Wikner, S. (2018). Consumer’s Perception And Purchase Intentions A Qualitative Study on Second-Hand Clothing Stores. https://hj.diva-portal.org/smash/get/diva2:1212005/FULLTEXT01.pdf
Economy. (2014, August 18). How McDonald’s aims to tackle its image. https://www.pbs.org/newshour/economy/mcdonalds-image-problem#:~:text=The%20fast%20food%20giant%2C%20the%20Associated%20Press%20writes%2C,option%20to%20substitute%20healthier%20alternatives%20into%20current%20offerings.
Eisyami, S., Nadiah, S., Zahrah, S., Kee, S. C., & Singhal, I. (2022). A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s. International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP), 5(2), 75–86. https://doi.org/10.32535/ijthap.v5i2.1584
Friday, N., & Leah, N. (2024). Types of Purposive Sampling Techniques with Their Examples and Application in Qualitative Research Studies. British Journal of Multidisciplinary and Advanced Studies, 5(1), 90–99. https://doi.org/10.37745/bjmas.2022.0419
Galvano, F. (2021). Integrating Consumer Behavior Insights into Effective Marketing Strategies. https://www.researchgate.net/publication/380075292
Hanna, N., Richard, W., & Margaret, H. (2017). Consumer Perception. In Consumer Behavior: An Applied Approach (5th Edition, pp. 79–123). Kendall Hunt Publishing. https://he.kendallhunt.com/sites/default/files/heupload/pdfs/Hanna_5e_Ch3.pdf
Hollebeek, L. D., & Macky, K. (2019). Digital Content Marketing’s Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45(1), 27–41. https://doi.org/10.1016/j.intmar.2018.07.003
Jian, O. Z., Utama, A. A. G. S., Binti Wan Musa, W. N. A., Bin Hasly, W., Binti Al-Rifae, R. F., Binti Mohamad Hussa, N. S. A., & Andriawan, N. (2021). Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia. International Journal of Applied Business and International Management, 6(2), 33–46. https://ejournal.aibpmjournals.com/index.php/IJABIM/article/view/1167
Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7(4), 396–403. https://doi.org/10.9734/bjast/2015/14975
Kaur, P., Stoltzfus, J., & Yellapu, V. (2018). Descriptive statistics. International Journal of Academic Medicine, 4(1), 60–63. https://doi.org/10.4103/IJAM.IJAM_7_18
Kotler, Philip., & Keller, K. Lane. (2016). Marketing management. Pearson Education Limited.
Limantara, Y. D. P. (2017). Pengaruh Customer Perception Terhadap Minat Beli Konsumen Melaluhi Multiatribute Attitude Model Pada Produk Makanan Organik. Jurnal Manajemen Pemasaran, 11(2), 69–78. https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/20434
Mehmedovic, M. H., Cicic, M., & kukic, S. (2012). Consumer Behavior. School of Economics and Business in Sarajevo.
Nair, Dr. V., & Das, Dr. S. P. (2020). A STUDY ON THE PERCEPTION OF YOUTH TOWARDS FAST FOOD. International Journal of Engineering Technologies and Management Research, 7(3), 12–20. https://doi.org/10.29121/ijetmr.v7.i3.2020.537
Rajveer, B., & Monika, O. (2012). JUNK FOOD: IMPACT ON HEALTH. Journal of Drug Delivery and Therapeutics, 2(3), 67–73. https://doi.org/10.22270/jddt.v2i3.132
Rehiara, Y. R. (2013). Analyzing The Consumer Perception Of Fast - Food In Manado. Jurnal EMBA, 1(4), 2224–2232. https://ejournal.unsrat.ac.id/index.php/emba/article/view/3442
Samsudin, A., Jusoff, K., Madina, Z. Z. M., Musa, M., Khalid, K., Ngali, N., Rahmat, N., Ramli, N., Ghani, F. A., & Hamid, M. (2011). Customer’s Perception Towards Mcdonald’s Icon-Based Nutritional Labels. World Applied Sciences Journal, 12, 1–7. http://www.idosi.org/wasj/wasj12(SSTE)/1.pdf
Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior. Pearson Education. (Twelfth Edition).
Setiadi, M. T. (2024). The Impact of Technological Innovation on Sustainability and Competitiveness in the Food and Beverage Industry Sector. International Journal of Management Science and Information Technology, 4(2), 438–449. https://doi.org/10.35870/ijmsit.v4i2.3208
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif Dan R&D. ALFABETA,CV.
Troy, D. J., & Kerry, J. P. (2010). Consumer perception and the role of science in the meat industry. Meat Science, 86(1), 214–226. https://doi.org/10.1016/j.meatsci.2010.05.009
Xue, J., Zhang, W., Rasool, Z., Khan, M. A., Khan, A. I., Khan, A. A., & Abbas, S. A. (2021). Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food. Journal of Food Quality, 2021, 1–17. https://doi.org/10.1155/2021/9931083
Amalia, N. R., & Syaipudin, L. (2023). Integrated Marketing in Subway Fast Food Restaurant Franchises. Journal of Nusantara Economy, 2(2), 45–55. https://juna.nusantarajournal.com/index.php/numy/article/view/86
Boardmix. (2024). Sizzling Success: SWOT Analysis of McDonald’s Burger Empire. https://boardmix.com/analysis/swot-analysis-of-mcdonalds/
Cahya. (2018). McDonald’s Bakal Ubah Citranya Jadi Healthy Junk Food. https://www.idntimes.com/food/dining-guide/putriana-cahya/mcdonalds-bakal-ubah-citra-jadi-healthy-junk-food-1
Callia. (2023). Analisis Eksternal dan Internal Perusahaan McDonald dengan Matriks SWOT: Mengungkap Rahasia Kesuksesan Di Balik Daging Panggang dan French Fries. . https://perpusteknik.com/analisis-eksternal-dan-internal-perusahaan-mcdonald-dengan-matriks-swot/
Chandon, P., & Wansink, B. (2007). The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions. Journal of Consumer Research, 34(3), 301–314. https://doi.org/10.1086/519499
Cheon, B. K., Sim, A. Y., Lee, L., & Forde, C. G. (2019). Avoiding hunger or attaining fullness? Implicit goals of satiety guide portion selection and food intake patterns. Appetite, 138, 10–16. https://doi.org/10.1016/j.appet.2019.03.003
Choi, H., & Reid, L. N. (2018). Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication, 23(4), 387–398. https://doi.org/10.1080/10810730.2018.1455769
CNN Indonesia. (2021). Beda Junk Food dan Fast Food Menurut Ahli Gizi. . https://www.cnnindonesia.com/gaya-hidup/20210611203053-262-653371/beda-junk-food-dan-fast-food-menurut-ahli-gizi
Cozer, C., & Wikner, S. (2018). Consumer’s Perception And Purchase Intentions A Qualitative Study on Second-Hand Clothing Stores. https://hj.diva-portal.org/smash/get/diva2:1212005/FULLTEXT01.pdf
Economy. (2014, August 18). How McDonald’s aims to tackle its image. https://www.pbs.org/newshour/economy/mcdonalds-image-problem#:~:text=The%20fast%20food%20giant%2C%20the%20Associated%20Press%20writes%2C,option%20to%20substitute%20healthier%20alternatives%20into%20current%20offerings.
Eisyami, S., Nadiah, S., Zahrah, S., Kee, S. C., & Singhal, I. (2022). A Case Study of Consumer Satisfaction That Leads to Loyalty towards McDonald’s. International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP), 5(2), 75–86. https://doi.org/10.32535/ijthap.v5i2.1584
Friday, N., & Leah, N. (2024). Types of Purposive Sampling Techniques with Their Examples and Application in Qualitative Research Studies. British Journal of Multidisciplinary and Advanced Studies, 5(1), 90–99. https://doi.org/10.37745/bjmas.2022.0419
Galvano, F. (2021). Integrating Consumer Behavior Insights into Effective Marketing Strategies. https://www.researchgate.net/publication/380075292
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Published
2024-12-25
How to Cite
Christian Ariel Handoyo, & MY. Dwi Hayu Agustini. (2024). FROM JUNK FOOD TO HEALTHY FOOD, CONSUMER PERCEPTION ANALYSIS OF MCDONALD’S PRODUCTS. INTERNATIONAL SEMINAR, 6, 1077 - 1090. Retrieved from https://conference.unita.ac.id/index.php/conference/article/view/301
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