INTEGRATION OF COFFEE COMMODITIES AND COASTAL TOURISM AS AN INNOVATION FOR SUSTAINABLE LOCAL ECONOMIC DEVELOPMENT IN JENGGLUNGHARJO VILLAGE, TANGGUNGGUNUNG DISTRICT, TULUNGAGUNG REGENCY

Abstract

Sustainable local economic development requires innovation based on regional potential that integrates community-driven leading sectors. This study aims to analyze the integration between coffee commodities and coastal tourism as a strategy for sustainable local economic development in Jengglungharjo Village, Tanggunggunung District, Tulungagung Regency. A qualitative descriptive approach was applied, using in-depth interviews, participatory observations, and documentation studies as data collection techniques. The data were analyzed using the Miles and Huberman interactive model, consisting of data reduction, data display, and conclusion drawing/verification.

The results indicate that integrating coffee commodities with coastal tourism creates new economic synergy through the development of coffee-based educational tourism and local product marketing in coastal tourist areas. Collaboration among farmer groups, the tourism awareness group (Pokdarwis), and the village government has led to a social innovation model called “Coastal Coffee Village,” which combines economic, social, and environmental values. Despite several challenges such as limited infrastructure and human resource capacity, this integration strategy has successfully increased community income, strengthened village identity, and established a sustainable direction for local economic growth. This study concludes that cross-sector integration based on local potential is a strategic approach to building an adaptive, inclusive, and competitive rural economy.