TRADEMARK VALUATION AS CAPITAL IN COOPERATION AGREEMENTS: A FORM OF FAIR TRADEMARK LAW DEVELOPMENT IN INDONESIA
DOI:
https://doi.org/10.36563/fb4gb632Keywords:
Trademark Valuation, Intangible Assets, Cooperation Agreement, Trademark Law, JusticeAbstract
A trademark is not only a distinguishing sign of goods or services but also an intangible asset that hold high economic value. In business practice, trademarks are often used as objects of cooperation agreements, such as licensing, franchising, or joint ventures. However, Indonesia does not yet have legal standards governing trademark valuation, creating legal uncertainty and potential injustice. This paper discusses the urgency of trademark valuation as an asset in cooperation agreements and examines steps to develop a fair trademark law in Indonesia.
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