Research On Healthy Lifestyle For Gen-Z By Taking Pilates In Tangerang

Abstract

This study is conducted to analyze the effect of lifestyle, health, and viral marketing on consumer interest in taking pilates classes. This type of research uses a causal associative method with a quantitative approach. The population in this study were all Gen Z people who live in Tangerang and are interested in taking pilates classes. The sample used in this study was 143 respondents selected through non-probability sampling applying the Slovin formula and the sampling technique used was purposive sampling. Data were collected through the distribution of closed questionnaires that had been compiled using a Likert scale of 1–5. In the analysis of the research instrument, it was carried out with a reliability test, classical assumption test, and multiple regression test. Furthermore, for the statistical analysis test, the coefficient of determination and multiple regression were used, while for the hypothesis test, the f test and t test were used. According to the results of the research that has been carried out from the T-Statistic test, it was found that the variables Lifestyle, Health Awareness, and Viral Marketing have a significant partial effect on the Consumer Interest variable.