FACTORS INFLUENCING INVESTMENT DECISIONS AMONG GENERATION Z
Keywords:
Investment Decision, Generation Z, Systematic Literature Review, Publish or PerishAbstract
Generation Z (Gen Z), born in the era of technology and information, exhibits unique characteristics in investment decision-making. Gen Z has wider access to information and technology that allows them to utilize various modern investment platforms such as investment applications, crypto assets, ESG-based stocks, and crowdfunding. This research discusses the factors that Gen Z considers in making investment decisions. The research method uses a systematic literature review (SLR) with a google scholar data base and uses the Publish or Perish software in searching scientific publication data. The results of the research conducted that investment decisions in Gen Z are influenced by various interacting factors, including financial literacy, financial behavior, risk perception, and the influence of technology. Financial literacy is the main factor that allows Gen Z to make more rational and informational decisions in choosing investment instruments in accordance with long-term goals. Good financial behaviors such as the ability to manage expenses and emergency funds also affect the ability to invest and diversify portfolios. Risk perception is closely related to comfort in dealing with losses and the level of risk tolerance that guides the choice of safer or riskier instruments. Furthermore, the influence of technology, especially social media and digital applications, provides quick access to information and facilitates investment decision-making.
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