OPTIMIZING GREEN DIGITAL STARTUP CAMPAIGN USING META ADS THROUGH ARTIFICIAL INTELLIGENCE APPROACH
Keywords:
Artificial Intelligence, Digital Startup, Green Technology, Meta Ads, Social Media MarketingAbstract
The use of digital technology has become a trend among business owners. Startups strive to have application technology that simplifies all operational activities. The Blapak Samarinda application, a type of e-commerce created to facilitate marketing activities for the sale and purchase of used goods, is incomplete without promotion through social media. Social media, as a platform that also supports marketing activities within the scope of environmentally friendly technology, plays a significant role, especially in building markets and increasing customers. This study aims to optimize advertising for the Blapak Samarinda application using the Meta Ads feature through an Artificial Intelligence (AI) technology approach. This article also includes theories of social media marketing, artificial intelligence, meta adsense, and content performance analysis. This study used a qualitative method with a literature review plus implementation stages in carrying out digital advertising activities for the Blapak Samarinda startup using the Meta Ads feature and an AI approach. The social media used by Meta focuses on Instagram. The AI tools used are Canva AI, Meta AI, and Gemini AI. Advertising activity is also measured using the Content Performance Analysis method through Meta Insight. The findings in this article are how to optimize advertising using Meta social media for Blapak Samarinda startup business products supported by Artificial Intelligence technology and measuring advertising activities of content that has been advertised has a much greater number of engagement values than before the content was advertised.
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