ANALYSIS OF BEHAVIORAL INTENTION TO USE GOPAY E-WALLET AMONG GENERATION Z IN SAMARINDA
Keywords:
UTAUT, GoPay, E-Wallet, Generation ZAbstract
The rapid progression of technology has
significantly transformed human life, particularly in the
realm of digital payments. This study analyzes the
behavioral intention of Generation Z in Samarinda to use
the GoPay e-wallet, a popular digital payment platform
in Indonesia. According to recent surveys, GoPay has
emerged as the preferred choice for 71% of users for
financial transactions, supported by its recognition as the
most popular digital wallet among Generation Z.
Utilizing the Unified Theory of Acceptance and Use of
Technology (UTAUT) model, this study identifies key
factors influencing the acceptance of GoPay, including
Performance Expectancy, Effort Expectancy, Social
Influence, and Facilitating Conditions. This research
employs quantitative methods, data collection methods
including observation and the distribution of
questionnaires to a sample of 100 respondents. The result
of this study show that Performance Expectancy and
Social Influence significantly and positively affect the
behavioral intention to use the GoPay e-wallet, while
Effort Expectancy and Facilitating Conditions do not
have a significant positive impact on this intention.
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