From Intention to Action: Investigating Rejotangan Farmers’ Economic Aspirations for Self-Sufficiency through the Theory of Planned Behavior
Keywords:
Theory of Planned Behavior, Willingness, Economic Benefits, Rice Farmers, AgriculturalAbstract
This study examines the factors influencing farmers’ willingness to increase the economic benefits of their farming activities in Rejotangan District, Tulungagung, Indonesia, using the Theory of Planned Behavior (TPB) framework. The research focuses on three key predictors: attitude, subjective norm, and perceived behavioral control. Quantitative data were collected from 150 rice farmers through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all three TPB components significantly affect farmers’ willingness, with perceived behavioral control having the strongest influence. The results emphasize the importance of farmers’ confidence, positive attitudes, and social support in enhancing their economic decision-making. This study contributes to the understanding of behavioral factors in agricultural productivity improvements and offers insights for policymakers and practitioners aiming to promote sustainable farming and food self-sufficiency programs.Downloads
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References
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Badan Pusat Statistik. (2024, March 25). Luas panen dan produksi padi di Kabupaten Tulungagung 2023. https://tulungagungkab.bps.go.id
Bappeda Provinsi Jawa Timur. (2020, June 7). Wujudkan ketahanan pangan, Gubernur Khofifah percepat tanam padi di Tulungagung.
La Barbera, F., & Ajzen, I. (2020). Control interactions in the theory of planned behavior: Rethinking the role of subjective norm. Europe’s Journal of Psychology, 16(3), 401–417.
Muhrizal, S., Mulyono, J., & Irianto, G. (2024). Global fertilizer crisis: The impact on Indonesia. Jurnal Administrasi Kewilayahan, 7(1), xx–xx.
Nasti, N., Istanto, Y., & Haryono, S. (2020). Consumption behavior of organic rice in Indonesia: Review of modified TPB. European Journal of Business and Management, 12(15), xx–xx.
OECD. (2023). Agricultural policy monitoring and evaluation 2023: Indonesia. Paris: OECD Publishing.
Permana, A. J., Sampurna, A. F., & Wijaya, C. (2024). Using the Theory of Planned Behavior to understand paddy rice farmers' intention to participate in Warehouse Receipt System. Natapraja, 11(1), xx–xx.
Putu Wardana, I., Hardyan, M. H., & Sehabudin, U. (2013). Analisis manfaat ekonomi dan kontribusi usahatani padi hibrida dan inbrida terhadap ekonomi rumah tangga. Balitbangtan.
Rakhmawati, H., & Hariyanti, T. P. (2022). TAM dan UTAUT dalam penerapan e-filing untuk mengukur kepatuhan wajib pajak di masa pandemi covid-19. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 4(9), 4040-4044.
Reuters. (2024, November 3). Indonesia’s president visits Papua to check key food‑estate project.
Reuters. (2024, October 10). Indonesia to expand farmland by 3 mln ha in self‑sufficiency drive.
Sembiring, S. A., & Tampubolon, J. (2024). Impact of COVID‑19 pandemic on Indonesia’s agricultural subsectors: An ARDL approach. Agricultural and Resource Economics: International Scientific E‑Journal, 10(3), 168–191.
Setiawan, L. H., Suprehatin, S., & Khosyati, M. A. (2022). Willingness petani menanam bawang putih: Bukti dari Kecamatan Sembalun. Jurnal Penelitian Pertanian Terapan, 22(2), 111–123.
Strauss, A., & Corbin, J. (1994). Grounded theory methodology. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 273-285). Sage.
Triyono, T., Faruqi Al Qudsi, M. F., & Rahmawati, N. (2024). The role of organic rice farm income on farmer household welfare: Evidence from Yogyakarta, Indonesia. Open Agriculture, 9(1), xx–xx.
Wardana, S. T. (2021). Analisis manfaat dan dampak ekonomi sosial pembangunan Bendung Kamijoro. Kementerian Keuangan RI.
Yura, P. (2020). ‘Good or bad’: How people think of me is not important. In B. Rudy & H. Dion (Eds.), Mental health policy: Bringing theories of learning and information literacy in practice (pp. 368-389). University of Life Press.
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Published
2025-07-02
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How to Cite
From Intention to Action: Investigating Rejotangan Farmers’ Economic Aspirations for Self-Sufficiency through the Theory of Planned Behavior. (2025). Proceeding of International Conference on Economics, Technology, Management, Accounting, Education, and Social Science (ICETEA), 1, 51-61. https://conference.unita.ac.id/index.php/icetea/article/view/330
