BYD DENZA D9 Consumer Analysis Using Jobs To Be Done Method In Jabodetabek
Keywords:
Profile Consumers, Empathy Map, Electric CarsAbstract
Study This intended For know description profile the consumer decides buy and use car electricity with brand BYD Denza D9 in Jabodetabek. Various the benefits offered car electricity compared to manual car indeed show sale car electricity brand This increase compared to with car conventional ber dimensions similar. Behavior purchase until use car electricity in the segment selected consumers use Empathy Map Method through interview For get information through perspective consumer said. Analysis descriptive used through indicators in Empathy Map Method explain that segment This is those who are active, agile and smart in plan cost operational journey with vehicle personal they, time travel, and convenience during usage. Scientific articles This expected can become input For action next for the owners brand vehicle electricity and the government that wants push more Lots use car friendly electricity environment.Downloads
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References
assets.ey.com. (2022, May). Retrieved from EY Mobility Consumer Index 2022 Study: https://assets.ey.com/content/dam/ey-sites/ey- com/en_gl/topics/automotive-and-transportation/automotive-transportation- pdfs/ey-mobility-consumer-index-2022-study.pdf
CNN Indonesia. (2024). Retrieved from “Electric Car Incentives Still Valid in 2024, Here is a List of Models That Will Get Them.”.
Linov HR. (2022, January). Retrieved from Value Proposition Canvas: https://www.linovhr.com/value-proposition-canvas/
pluginamerica.org. (2022). Retrieved from The Expanding EV Market : Observations in a year of growth.: https://pluginamerica.org/wp- content/uploads/2022/03/2022-PIA-Survey-Report.pdf
tempo.co. (2024). tempo.co. Retrieved from "BYD Denza D9 Launches in Indonesia, Here are the Feature Advantages and Official Prices.”: https://www.tempo.co/otomotif/byd-denza-d9-mejeng-di-iims-2024-bakal-jadi-rival-alphard-86855
CNN Indonesia. (2024). Retrieved from “Electric Car Incentives Still Valid in 2024, Here is a List of Models That Will Get Them.”.
Linov HR. (2022, January). Retrieved from Value Proposition Canvas: https://www.linovhr.com/value-proposition-canvas/
pluginamerica.org. (2022). Retrieved from The Expanding EV Market : Observations in a year of growth.: https://pluginamerica.org/wp- content/uploads/2022/03/2022-PIA-Survey-Report.pdf
tempo.co. (2024). tempo.co. Retrieved from "BYD Denza D9 Launches in Indonesia, Here are the Feature Advantages and Official Prices.”: https://www.tempo.co/otomotif/byd-denza-d9-mejeng-di-iims-2024-bakal-jadi-rival-alphard-86855
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Published
2025-07-31
Issue
Section
Articles
How to Cite
BYD DENZA D9 Consumer Analysis Using Jobs To Be Done Method In Jabodetabek. (2025). Proceeding of International Conference on Economics, Technology, Management, Accounting, Education, and Social Science (ICETEA), 1, 307-323. https://conference.unita.ac.id/index.php/icetea/article/view/381
