The Role Of Social Media In Enhancing Collaboration Between Hospitals And Patients In Indonesia

Abstract

Social media has become essential in daily life, particularly in healthcare, with over 4.9 billion users globally in 2023. These platforms enhance collaboration between hospitals and patients, acting as tools for communication, patient engagement, health promotion, and strengthening provider-patient relationships. This study utilised a literature review of various journals and scholarly articles on social media in health, helping researchers identify trends and challenges in hospital-patient collaboration through these platforms. Recent studies provided insights into enhancing patient engagement via social media. A qualitative approach was employed to analyse data, comparing results from different studies and summarising findings. The analysis aims to uncover patterns in social media use by hospitals and its effects on patient relationships. Research shows that hospitals using Instagram can boost patient awareness of services, leading to better collaboration. Social media also facilitates patient education, improving health understanding and satisfaction. Social media effectively enhances interaction between hospitals and patients, though challenges like privacy and data security must be addressed. Clear policies are essential to ensure safe, beneficial interactions. Overall, social media is vital in fostering a collaborative healthcare environment.