INCREASING SALES THROUGH DIGITAL BUSINESSES AND BUSINESS MODELS AT NDORO OLSHOP TULUNGAGUNG

Abstract

In the era of increasingly sophisticated technology, digital business and business models have become an option at Ndoro Olshop to increase sales because the costs incurred are smaller, the reach is extensive, and they can increase potential consumers' buying.Through the method used, namely e-commerce, Ndoro Olshop can sell its products via Tokopedia, Bukalapak, Facebook, WhatsApp, Instagram, and Twitter to increase its sales.This can be seen from the increasing number of sales, proving that digital businesses and the business model chosen in marketing their sellers are good because many other entrepreneurs are also entrusting their merchandise to be promoted and sold online. Therefore, in the future, Ndoro Olshop must increase sales and keep up with increasingly sophisticated technological developments in marketing and selling its products so that it can compete with other entrepreneurs and franchises.