ISLAM AND GENERATION Z: EXPLORING CREATIVE DA'WAH TRENDS ON TIKTOK
Keywords:
Digital Religion, TikTok, Generation Z, Islamic Da'wah, Social Media, Religious Content Creation, Digital Preaching, Muslim Youth Culture, Religious Communication, Creative Religious ExpressionAbstract
This study explores the intersection of Islam and Generation Z on the TikTok platform, focusing on how creative da'wah (Islamic preaching) trends are being adapted and consumed by young users. With the rise of social media as a central avenue for religious discourse, TikTok has become a unique space where Islamic teachings are conveyed through engaging, often non-traditional, formats such as humor, music, and visual art. The research employs a qualitative approach, using content analysis to examine viral videos and identify key themes, as well as conducting interviews with content creators and Gen Z audiences to understand their perspectives on religious messaging in a digital space. The study aims to uncover how these creative da'wah trends influence religious understanding, social interactions, and the practice of Islam among young people. By investigating the role of TikTok as both a platform for self-expression and a tool for religious engagement, this research contributes to the broader discourse on digital religion, youth culture, and the evolving nature of Islamic practice in the contemporary digital era.
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