PATRICK STAR AS A MODERN ISLAMIC DA'WAH MEDIUM IN THE PERSPECTIVE OF GEN Z MUSLIM MEN AND WOMEN
Keywords:
Meme, Patrick Star, Digital Da’wah, Muslim Gen Z, Humor
Abstract
This study examined the use of Patrick Star memes as a modern tool for Islamic da'wah, focusing on their effectiveness and reception among Generation Z Muslim men and women in Indonesia. The research surveyed social media users on platforms like Instagram, TikTok, and Pinterest, investigating whether memes could effectively convey religious values. Findings revealed that 40% of respondents believed the memes could enhance religious awareness, while 60% saw them as mere entertainment. The study concluded that while memes might not be the primary method for religious education, they could spark discussions on Islamic values, provided the message was clear and serious despite the humor.
References
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Nurdin, A., Suharto, & Latepo, M. (2021). Internet for Islamic Preaching. International Journal of Media and Mass Communication Studies, 9(3), 1–15. https://www.eajournals.org/
Pratamanti, E. D., Daryono, & Ulami, M. D. (2021). Implikatur pada Meme Islam di Instagram sebagai Wujud Digitalisasi Media Dakwah. Dinamika Sosial Budaya, 23(1), 22–37. http://journals.usm.ac.id/index.php/jdsb
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Surawan, S., Norvia, L., & Safitri, E. (2023). Pendampingan remaja Suka Mulya dalam
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Syahridawaty, & Qudsy, S. Z. (2019). The Contestation of Hadith Memes on the Prohibition of Music Kontestasi Meme Hadis Keharaman Musik. Journal of Hadith Studies, 2(1), 23–36. https://doi.org/https://doi.org/10.32506/johs.v2i1.530
Syawitri, W. N., & Iryanti, S. S. (2024). Islam dan Pendidikan Adab Modern: Dakwah Kekinian
Sebagai Kontra Narasi di dalam Tiktok. Al I’tibar: Jurnal Pendidikan Islam, 11(1), 11-
20. https://doi.org/10.30599/jpia.v11i1.3261
Toni, H., Rolando, D. M., Yazid, Y., & Putra, R. A. (2021). Fenomena Cyber Religion sebagai Ekspresi Keberagamaan di Internet pada Komunitas Shift (Cyber Religion Phenomenon as a Religious Expression on the Internet in the Shift Community).
Jurnal Dakwah Risalah, 32(1), 56–74. https://doi.org/10.24014/jdr.v32i1.11626
Wardani, W. G. W., & Muntazori A.F. (2019). Islamic Memes as Media of Da'wah for
Millennials Generations. Cultural Syndrome, 1 (1) https://doi.org/10.30998/cs.v1i1.16
Wisnusyah, M., Muhaemin, E., & Ma’arif, A. A. (2020). Penggunaan Meme Sebagai Instrumen Penyebaran Informasi di Media Sosial Instagram. ANNABA: Jurnal Ilmu Jurnalistik, 5(2), 171–190. https://jurnal.fdk.uinsgd.ac.id/index.php/jurnalistik
Al Jauhari, K. A., Zahiyah, S. D., Musyaffa’, D. A., Aisyi, N. M., & Fatikasari, L. (2023).
Konstruksi Wanita Salihah dalam Tafsir Visual: Analisis Kritis terhadap Meme QS.
Al-Ahzab: 33. Jurnal Ilmu Agama, 24(1), 84–97. https://doi.org/10.19109/jia.v24i1.15064
Anwar, K., & Surawan, S. (2024). Traditional versus digital media in predicting the impact of Islamic religious knowledge on life satisfaction and well-being. International Journal of Arts and Social Science, 7(3), 119-127. https://www.ijassjournal.com
Anwar, K., Surawan, S., & Awang, S. (2024). Social media and religiosity: Shifting the lifestyle
paradigm of urban Muslim students. Akademika: Jurnal Pemikiran Islam, 29(2), 196-
201. https://doi.org/10.32332/akademika.v29i2.9181
Al-Zaman, M. S. (2022). Social mediatization of religion: islamic videos on YouTube. Heliyon, 8(3),e09083. https://doi.org/10.1016/J.HELIYON.2022.E09083
Akmaliah, W. (2020). The Demise of Moderate Islam: New Media, Contestation, and
Reclaiming Religious Authorities. Indonesian Journal of Islam and Muslim Societies,
10(1), 1–24. https://doi.org/10.18326/ijims.v10i1.1-24
Aini, S. N., Myrilla, N., Razendri I., C., Zuna, M., Alfarizi, S., & Kusumastuti, E. (2024).
Analisis Mengenai Metode Dakwah Islami Melalui Platform TikTok pada Gen Z. Pendas: Jurnal Ilmiah Pendidikan Dasar, 9(1), March, 2024.
https://journal.unpas.ac.id/index.php/pendas/article/view/12836/5705
Assof, M., & Dyatmika, T. (2021). Pesan Dakwah Dalam Meme. Jurnal Almishbah, 17(2). https://doi.org/10.24239/al-mishbah.Vol17.Iss2.237
Ayo-Obiremi, I., & Adelabu, O. (2020). Audience as Consumers: The Emergence of Media Audience as Gods. International Journal of Humanities, Social Sciences and
Education, 7(7), 85–91. https://doi.org/10.20431/2349-0381.0707010
Bhatia, K. V. (2021). Religious Subjectivities and Digital Collectivities on Social Networking Sites in India. Studies in Indian Politics, 9(1), 21–36. https://doi.org/10.1177/2321023021999141
Blackmore, S. (2000). The power of memes. Scientific American Inc.
Blackmore, S. (1999). The Meme Machine. New York: Oxford University Press.
http://doi.org/10.5860/CHOICE.37-0272
Briandana, R., Doktoralina, C. M., Hassan, S. A., & Hasan, W. N. W. (2020). Da’wah communication and social media: The interpretation of millennials in southeast Asia.
International Journal of Economics and Business Administration, 8(1), 216–226. https://doi.org/10.35808/ijeba/543
Brubaker, P. J., et al. (2017). Religious Memes as Tools for Modern Advocacy. European Centre for Research Training and Development. https://www.eajournals.org/
Choirin, M., Dwijayanto, A., Yumna, L., & Muaz, Y. A. (2024). Nurturing moderate Islam:
Strategic da’wah communication in the digital era for Generation Z. International
Journal Ihya’ ‘Ulum al-Din, 26(1), 108–118. https://doi.org/10.21580/ihya.26.1.20008
Gainous, J., Abbott, J. P., & Wagner, K. M. (2021). Active vs. Passive Social Media Engagement with Critical Information: Protest Behavior in Two Asian Countries.
International Journal of Press/Politics, 26(2), 464–483. https://doi.org/10.1177/1940161220963606
Haden Church, R., & Feller, J. (2020). Internet Religious Memes: New Forms of Da'wah. International Journal of Communication Studies. https://www.eajournals.org/
Hopid, A., Rachmaningtyas, N. A., & Kistoro, H. C. A. (2023). Generation" Z’s Perception of
Religious Moderation and Tendency to Choose Religious Studies in Indonesia. Jurnal
Pendidikan Agama Islam, 20(1), 20–32. https://doi.org/10.14421/jpai.v20i1.7689
MacDonald, S. (2020). What Do You (Really) Meme? Pandemic Memes as Social Political
Repositories. Leisure Sciences, 43(1–2), 143–151. https://doi.org/10.1080/01490400.2020.1773995
Malik, A. (2018). Meme dan visualisasi kebencian netizen dalam kasus penistaan agama.
REKAM: Jurnal Fotografi, Televisi, dan Animasi, 13(2), 66. https://doi.org/10.24821/rekam.v13i2.1931
Muftitama, A. (2023). Perilaku Komunikasi pada Masyarakat Cyberspace:(Netnografi Meme Rage Comic di Situs 1cak. com). Jurnal PIKMA: Publikasi Ilmu Komunikasi Media Dan Cinema, 5(2), 288-303
Nurdin, A., Suharto, & Latepo, M. (2021). Internet for Islamic Preaching. International Journal of Media and Mass Communication Studies, 9(3), 1–15. https://www.eajournals.org/
Pratamanti, E. D., Daryono, & Ulami, M. D. (2021). Implikatur pada Meme Islam di Instagram sebagai Wujud Digitalisasi Media Dakwah. Dinamika Sosial Budaya, 23(1), 22–37. http://journals.usm.ac.id/index.php/jdsb
Saputra, A. (2019). Survei penggunaan media sosial di kalangan mahasiswa Kota Padang menggunakan teori uses and gratifications. Jurnal Dokumentasi dan Informasi, 40(2), 207. https://doi.org/10.14203/j.baca.v40i2.476
Stamenković, I. (2020). Online Audience in Digital Media Network. Media Studies and Applied Ethics, 1(1), 29–40. https://doi.org/10.46630/msae.1.2020.05
Sunaryanto, S., & Syamsuri, A. R. (2022). Semiotika Dakwah Digital dalam Meme Ajakan Salat Jumat. Komunida: Media Komunikasi dan Dakwah, 12(2), 103–124. https://doi.org/10.35905/komunida.v7i2
Surawan, S., Norvia, L., & Safitri, E. (2023). Pendampingan remaja Suka Mulya dalam
meningkatkan self-control di era digital. Solidaritas: Jurnal Pengabdian, 2(2), 169178. https://doi.org/10.24090/sjp.v1i2.7075
Syahridawaty, & Qudsy, S. Z. (2019). The Contestation of Hadith Memes on the Prohibition of Music Kontestasi Meme Hadis Keharaman Musik. Journal of Hadith Studies, 2(1), 23–36. https://doi.org/https://doi.org/10.32506/johs.v2i1.530
Syawitri, W. N., & Iryanti, S. S. (2024). Islam dan Pendidikan Adab Modern: Dakwah Kekinian
Sebagai Kontra Narasi di dalam Tiktok. Al I’tibar: Jurnal Pendidikan Islam, 11(1), 11-
20. https://doi.org/10.30599/jpia.v11i1.3261
Toni, H., Rolando, D. M., Yazid, Y., & Putra, R. A. (2021). Fenomena Cyber Religion sebagai Ekspresi Keberagamaan di Internet pada Komunitas Shift (Cyber Religion Phenomenon as a Religious Expression on the Internet in the Shift Community).
Jurnal Dakwah Risalah, 32(1), 56–74. https://doi.org/10.24014/jdr.v32i1.11626
Wardani, W. G. W., & Muntazori A.F. (2019). Islamic Memes as Media of Da'wah for
Millennials Generations. Cultural Syndrome, 1 (1) https://doi.org/10.30998/cs.v1i1.16
Wisnusyah, M., Muhaemin, E., & Ma’arif, A. A. (2020). Penggunaan Meme Sebagai Instrumen Penyebaran Informasi di Media Sosial Instagram. ANNABA: Jurnal Ilmu Jurnalistik, 5(2), 171–190. https://jurnal.fdk.uinsgd.ac.id/index.php/jurnalistik
Published
2024-12-25
How to Cite
Rahma Ibtida Saumi, Surawan, & Hesty Widiastuty. (2024). PATRICK STAR AS A MODERN ISLAMIC DA’WAH MEDIUM IN THE PERSPECTIVE OF GEN Z MUSLIM MEN AND WOMEN . INTERNATIONAL SEMINAR, 6, 229-240. Retrieved from https://conference.unita.ac.id/index.php/conference/article/view/193
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Articles
