DEVELOPING ESSENTIAL SKILLS FOR PERSONAL BRANDING IN THE 4.0 ERA
Abstract
Personal branding development is an
important aspect of competing in the Industrial
Revolution 4.0 era, which is characterized by
technological advances and increasingly
competitive market demands. This study aims to
identify four core skills-communication,
adaptability, professional networking, and selfpromotion-as the foundation of effective personal
branding. Using a descriptive quantitative approach,
with a 20-item questionnaire as the instrument, the
study involved a survey of 21 young professionals in
the technology and creative sectors. Results showed
a significant relationship between the mastery of
these core skills and the enhancement of an
individual's personal branding. The findings
highlight the importance of technological
adaptation, communication skill development,
utilization of professional networks, as well as
appropriate self-promotion strategies in building
reputation and career sustainability. This research
provides practical and theoretical contributions for
individuals who want to build strong personal
branding in the digital age.
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