COMMUNICATION STRATEGY USED TO PROMOTE ENTREPRENEURSHIP OF STUDENTS AND KARANG TARUNA THROUGH BAZAAR PROGRAM

Abstract

In the recent years, the hard competition of the business world is unavoidable. The existing
problems faced by the students and karang taruna. have been challenging to the Faculty of Social
and Political Sciences, Islamic University of Balitar Blitar to get the solution. The purpose of the
research is to describe the communication strategyof Faculty of Social and Political Sciences of
Islamic University of Balitar Blitar used to promote entrepreneurship of students and karang
taruna. The design of approach chosen in this research is descriptive qualitative. The researchers
used the paradigm Interpretative. Interpretative Paradigm aims to understand the meaning of
behavior, symbols, and phenomena by using sampling Purposive Sampling. Data technique
collection used interviews, documentation, and observation. There are four concepts how to
coach the entrepreneurship development on students and karang taruna of village: 1. Knowing the
audience, 2. Composing messages, 3. Establishing methods, 4. Selection and use of media. The
first bazaar was held on the Bunken road of Karangtengah sub-district of Sananwetan sub-district
of Blitar city in collaboration with Karang Taruna Karangtengah village with the theme
"BAZAAR ENTREPRENEUR" Food, Drink, accessories, Fashion, Craft etc and with acoustic,
theater and dance band performance. The second bazaar is held in Bogowonto street, Pakunden
Sukorejo sub-district, Blitar city which is cooperating with Pakunden karangtaruna with the
theme of "BAZAAR ENTREPRENEUR" Food and Fashion and there are several activities such
as the final of volley ball, various culinary, food court, discount distribution distro, live music
acoustic and jaming grafity. The third bazaar was held in Bangle sub-district market, Kanigoro
sub-district, Blitar district which cooperated with karang taruna Mardhatilla Bangle and the
theme of "BAZAAR ENTREPRENEUR" Merah Putih and there are climbing activities of
pinang, healthy road, various culinary, distro, live music and graffiti jaming. The result of
research shows that the communication strategy used by the Faculty of Social and Political
Sciences of the Islamic University of Balitar Blitar in developing the Entrepreneurship through
bazaar program to students and karang taruna of village has increased the enthusiasm, motivation
and innovation in Entrepreneurship.